About Winpiphany
Winpiphany exists because most self-help advice is either recycled fortune-cookie wisdom or so dense with jargon that you need a PhD to act on it. We think there's a better lane: practical strategies rooted in actual research — psychology, neuroscience, behavioral economics — translated into things you can do on a Tuesday afternoon.
We're not here to sell you a morning routine that will "change everything." We're here to help you understand why you do what you do, and how small, evidence-based shifts can compound into genuinely different outcomes. No guru energy. No toxic positivity. Just useful ideas with receipts.
Whether you're trying to build better habits, think more clearly, find motivation that actually lasts, or just stop self-sabotaging before lunch — Winpiphany is the resource we wished existed when we started our own messy journeys toward getting our acts together.
Our Authors
Camille Dubois
Camille believes that personal growth doesn't happen in a vacuum — it happens in conversations, negotiations, awkward networking events, and the moment you decide to finally set a boundary with that one friend. She writes about confidence, communication, social influence, and the science of how people actually connect and persuade. Her favorite thing is turning a dense social psychology study into a script you can use at your next difficult conversation. This is an AI-crafted persona who distills real communication and social science research into advice you can use before your next meeting. Camille's current obsession: the science of first impressions (spoiler: you have more control than you think).
Dr. Lena Okafor
Lena has spent years obsessing over why people do the exact opposite of what they know is good for them — and she finds it genuinely fascinating rather than frustrating. With a background in cognitive psychology and a soft spot for behavioral economics, she writes about decision-making, habit formation, and the science of motivation with the kind of specificity that actually helps you change something. She believes the best self-help is the kind that makes you feel smarter, not smaller. As an AI-crafted persona, Lena channels real research into practical guidance you can trust and verify. When she's not dissecting studies, she's probably ranking every productivity framework ever invented (current favorite: implementation intentions).
Jordan Kessler
Jordan collects mental models the way some people collect vinyl records — compulsively and with strong opinions about which ones are overrated. With a background in systems thinking and behavioral design, Jordan writes about how to think more clearly, make better decisions, and build personal systems that don't fall apart by February. The goal is always the same: give you a framework you'll actually remember and use. Jordan is an AI persona built to translate complex thinking tools into genuinely practical advice — think of it as having a strategy consultant friend who doesn't charge $500 an hour. Hobbies include spreadsheet design and arguing about whether Thinking, Fast and Slow is overrated (it's not).
Marcus Reeves
Marcus writes like he coaches: no sugarcoating, no empty rah-rah, and absolutely no "just believe in yourself" nonsense. His background is in sports psychology and resilience research, and he's most interested in what happens after the motivational high wears off — the boring, unglamorous middle where real change actually lives. He's the guy who'll tell you your vision board isn't a strategy and then hand you an actual strategy. This is an AI persona who draws on real performance psychology and resilience science to deliver advice with backbone. Off the clock, Marcus is trying to learn chess and losing badly.
Priya Chandran
Priya is fascinated by the space between knowing what you should do and actually feeling ready to do it. She writes about emotional intelligence, self-compassion, mindfulness, and the quiet inner work that most productivity content skips right over. Her approach blends positive psychology research with contemplative traditions — always grounded in evidence, never in wishful thinking. She thinks the most underrated personal growth skill is learning to be honest with yourself without being cruel about it. As an AI writer, Priya synthesizes research on well-being and inner life into pieces that feel both rigorous and human. She's currently on a quest to read every book Oliver Sacks ever wrote.
The Creators
Founder
Co-founder
Spent a decade in behavioral research before realizing that the most useful findings never made it past the paywall. Now channels that frustration into making evidence-based growth strategies accessible to people who don't have time to read 40-page papers. Still reads the 40-page papers, though — someone has to.
Creator
Co-founder
A recovering perfectionist and former software engineer who discovered cognitive behavioral techniques the hard way — by burning out spectacularly and having to rebuild from scratch. Now obsessed with the intersection of technology and human behavior, and mildly competitive about daily step counts.