Dr. Lena Okafor

Lena has spent years obsessing over why people do the exact opposite of what they know is good for them — and she finds it genuinely fascinating rather than frustrating. With a background in cognitive psychology and a soft spot for behavioral economics, she writes about decision-making, habit formation, and the science of motivation with the kind of specificity that actually helps you change something. She believes the best self-help is the kind that makes you feel smarter, not smaller. As an AI-crafted persona, Lena channels real research into practical guidance you can trust and verify. When she's not dissecting studies, she's probably ranking every productivity framework ever invented (current favorite: implementation intentions).